Greater proximity, greater agility, and solutions tailored to local realities. These were some of the objectives set by Amorim Top Series in a strategic market, reinforced by opening Amorim Top Series’ Mexico branch in Guadalajara, in the spring of 2025. This new branch represents a decisive f irst step, made possible thanks to the enthusiasm and commitment of the local team.
Since then, Amorim Top Series has been consolidating its strategy through a series of initiatives that reinforce its commitment to drawing closer to its customers and the challenges that they face. Examples include the integration of a technical profile that complements the sales team, fostering a more specialised and hands-on approach, the creation of a local laboratory and continuous training. In 2026, Amorim Top Series is stren gthening its commitment to this key market, not only because of its proportional weight in the industry, but also because of its tremendous potential for adding value to cork.
Pilar Braga, Amorim Top Series’ general manager, says that the trust built in this strategic market is already beginning to bear fruits: “We are the ambassadors of cork in Mexico and our presence is greatly appreciated. Customers value cork and sustainability, as well as our proximity to the market.” As she points out, the perceptions of cork are evolving, particularly among producers of Tequila and Mezcal, who view it as a strategic ally for their expansion into Europe. “There is growing interest in switching from plastic and synthetic solutions to cork. Customers perceive cork as an added value in the context of increasing market share in Europe,” she summarises.
Amorim Top Series’ arrival in Mexico, with its capsulated cork stoppers, helps raise the sector’s profile, associating quality, tradition, and sustainability with a product that is a symbol of national pride. Over the past few months, Amorim Top Series has been working to demonstrate that cork, in addition to its excellent sustai nability credentials, adds value to packaging and beverages, helping to premiumise the bottle and reinforce the brand positioning. For this reason, cork is a truly differentiating element, and is therefore increasingly the right choice in different parts of the world.
