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Wicanders launches three new collections at Domotex 2017

Hannover 17/1/2017

The Amorim Revestimentos pemium brand will be present in Hannover with the Hydrocork, its waterproof bestseller and launching three new collections that will strength Wicanders´ offer.



From 14th to 17th January, Wicanders will be featured in the flooring industry international trade fair at Hannover, where more than 1,400 exhibitors and 45,000 visitors are expected in an event that defines this industry global trends.

For Domotex 2017 edition Amorim Revestimentos has reserved the launch of three new collections: Vintage and Fusion in floor coverings and Brick in wall coverings - all part of its premium brand, Wicanders, 2017 offer.

Being DOMOTEX a reference event in the sector, this is an opportunity for Wicanders to strengthen the current success of the Hydrocork, the first flooring solution with cork technology incorporated and the undisputed benefit of water proof.

Hydrocork has established itself as the fastest growing product in Wicanders entire sales history, acknowledging that fact and the further future potential of this product line, Wicanders is presenting at Domotex 2017 new products under development for Hydrocork.



This collection comprises trendy visuals divided into the following types: Limestone, Concrete and Shabby Chic. It is aimed at consumers who like to follow trends and who intend to combine the cork benefits with the aesthetics of stone for the creation of environments with greater individuality.



"New and old, local and global, industrial and handcraft, wood and stone", these are the features that intersect in this new Wicanders collection which can be defined as a contemporary hybrid. Inspired by travertine, the line combines the visuals of cork with wood embossing and stone textures. Given the natural indentations of these materials, the final look of the product is always unique and particularly authentic. Perfect for "fake casual chic" environments.



Evoking industrial-inspired New York decorative environments, where exposed bricks blend with cement, pipes and other metallic objects, this Wicanders decorative wall collection is perfect for a versatile transformation of a space.