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Amorim Cork Ventures presents ASPORTUGUESAS

Portugal 21/3/2016

Ecochic, Amorim Cork Ventures first startup, is now launching its products in the market, with an innovative concept of cork flip-flops - a versatile, sophisticated shoe, which at the same time is casual and "environmentally friendly"

ASPORTUGUESAS are being launched with 11 models. The collection’s distinctive nature is based on its innovative, organic and comfortable cork sole, complemented by a palette of fun colours.

According to Nuno Barroca, CORTICEIRA AMORIM’s Deputy Chairman; “After more than a year working extensively on the development of ASPORTUGUESAS, we are delighted with its launch. This is a collection that brings together all the attributes that Amorim Cork Ventures has identified as priorities for its commitment to new business - cork used as a differentiating element and a product with international scope that fills a gap in the market. The project is coordinated by a talented entrepreneur, so we have very high expectations.

ASPORTUGUESAS has a strong Portuguese DNA, resulting from incubation, since December 2014, of the company ECOCHIC, run by the entrepreneur Pedro Abrantes. After making a pre-market test with a first prototype of a cork flip-flop, he decided that Amorim Cork Ventures was the ideal partner to develop the product.

Pedro Abrantes explains: “The opportunity to work with Corticeira Amorim and to benefit from its comprehensive expertise, both in terms of knowledge of the raw material and distribution capacity, was decisive for the successful development of ASPORTUGUESAS, which offers numerous benefits compared to solutions that currently exist in the market”.

Using cork as the main raw material, the main characteristics of the ASPORTUGUESAS flip-flops are the innovative design of the sole (which offers greater comfort when walking), a more ergonomic and comfortable strap, greater resistance in the connection between the strap and the sole, and better grip on wet roads.

In terms of brand positioning, and with a tag-line that enhances the collection’s organic nature and design - Egofriendly Footwear - ASPORTUGUESAS are addressed to men and women who value design and quality of the raw materials - fun yet sophisticated. This is a flip-flop that is ideal for the beach, and perfectly adapted to urban settings.

ASPORTUGUESAS will soon be available in concept stores and multi-brand stores, and may already be purchased on the brand's website, at www.asportuguesas.shoes. The 11 models (9 already available and 2 new models soon arriving) will be priced between €26.90 and €39.90.