In 2013, the original Helix® cork stopper changed the world of packaging forever, by enabling cork-sealed bottles to be opened without a corkscrew. Now, Amorim Cork is innovating once again, presenting an improved version of this revolutionary stopper, which is even more attractive and versatile, since it now fits all bottles with an 18.5 mm neck. Perfect for fresh, everyday wines, Helix® 2.0 combines the elegance of natural cork with the convenience of a modern solution that allows the bottle to be opened and resealed in seconds, keeping the quality and freshness of the wine intact. These attributes make it particulary attractive to new generations and markets where accessibility and ease of use are key factors when choosing products.
Versatile and practical
Helix®’s biggest advantage is undoubtedly its extreme convenience and ease of use. Once opened, the bottle can be resealed, maintaining the stability of the wine and avoiding waste, and allowing it to be stored horizontally without the risk of leakage or changes in content. A simple twist allows you to enjoy the wine over time, without time pressure or constraints. As Crisóstomo Ferreira, Amorim Cork’s still wine product manager and one of the mentors of Helix®, explains, the disruptive spirit of the original version remains, now with a wider range of uses: “Today, the challenge is the same: convenience, attractiveness, sustainability and premiumisation. But without the need for a specific bottle, so it can be used with standard bottles”.
A stopper for its time
A breath of fresh air in the world of packaging, this reborn Helix® stopper is aligned with contemporary trends. Ideal for young, aromatic, organic and NOLO wines - non-alcoholic or low-alcohol wines - Helix® combines the finest traditions of the wine experience with contemporary convenience, making it particularly appealing to new generations of consumers - Generation Z and Millennials - who seek practical and sustainable solutions. All this is only possible because Helix® is made of cork: it provides a vacuum seal that facilitates optimal oxygen ingress, ensuring the wine’s stability after bottling. Developed and produced exclusively by Amorim Cork, the new Helix® cork stopper incorporates the latest anti-TCA technology and undergoes preventive treatments (ROSA® and others) and electronic sorting.
An award-winning game-changer
In over a decade, this versatile cork stopper has already sold 50 million units. Adapted to any bottle, it is gaining ground in emerging markets and especially among young consumers, and in markets such as France and the United Kingdom, it is the preferred alternative solution, ahead of screwcaps and tetra-packs. Keeping the tradition of cork alive, Helix® is also establishing itself as a game-changer in the wine industry, garnering awards such as the Technological Innovation Award at the Zaragoza Trade Fair, the packaging Oscars in France and Italy, the SIMEI (IT) Lucio Mastro Berardino Innovation Award Challenge, the Marketing Meios e Publicidade Award (PT) and the Grand Prix de l’Innovation, Dionysud (France). Bringing a new twist to the world of wine, Helix® combines aesthetics and functionality in a practical, sustainable and elegant solution designed for modern consumers. Much more than a simple cork stopper, Helix® unleashes a renewed experience of pure pleasure and total freedom.
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