What if the same technology that helps choose the perfect cork stopper could also connect people, share ideas, and transform the way an organisation learns? Artificial Intelligence is emerging in the industry with the potential that each company wants to give it, and it is no longer a question of “if,” but of “how” in terms of organisational processes. At Corticeira Amorim, this tool is being integrated transversally, acting in tangible factory processes - such as selecting corks, but also applied to intangible, but essential, challenges, such as knowledge management and sharing.