The Collaborative Innovation and Applied Research Centre will act as an important welcome centre for stakeholders and will foster direct interaction with Amorim Revestimentos’ products. As a result of a collaborative process, new visual ideas and applications are expected to be engendered that will make it possible to appreciate cork and different products.
Defined in public opinion as one of the most influential personalities of the Portuguese economy, the profile of the Chairman of the Amorim Group is not complete without a reference to his extraordinary capacity for entrepreneurship and innovation. His success isn't the result of a stroke of luck: it has been forged solidly over many years, without ever losing sight of the value of work.
Partnerships with Corticeira Amorim made it possible to present cork's technical and sustainable credentials in this major international event dedicated to the theme "Nurturing the Planet, Energy for Life", which runs until 31 October and will include 140 countries.
In addition to their unquestionable value in environmental terms, Portugal's forests and the companies operating in the forestry sector are extremely important in the Portuguese economy - contributing about 10% of the country's exports, with Gross Value Added (GVA) equivalent to 1.2% of GDP and investment of about €2.4 million between 2000 and 2014.
Comprising a reduced thickness core of agglomerated cork composite, this new solution maintains all the characteristics of natural cork, with the added advantage of being water resistant, i.e. without the risk of possible swelling of the flooring.
Américo Amorim's career path, at 80 years of age, remains a living example of the power of work and individual determination, inspiring multiple generations all over the world. A real story that is reaffirmed every personal and professional birthday of the Chairman of the Amorim Group.
The mission of Amorim Cork Ventures (a business incubator set up by Corticeira Amorim) is to promote entrepreneurship in order to enhance research and innovation activities in the cork industry. The newest Corticeira Amorim company was established with the purpose of fostering the creation/design of new cork products and cork-related businesses, mainly targeted at foreign markets.
Consumer suerveys show that consistently and in different markets - USA, Australia, Germany and China - the cork stopper is a powerful selling point. In general - and in some countries unexpectedly - the natural closure is regarded as the preferred option for quality wines.
"This exhibition, with works by renowned architects and designers highlights the enormous potential of a product for which Portugal is the world leader. It clearly shows how innovation, creativity, the liaison between companies and research centres can add value to cork and promote it in a different manner, even in those sectors which are considered traditional in Portugal."Cavaco Silva, Cavaco Silva, President of the Portuguese Republic