AMORIM GROUP :: Floor & Wall Coverings

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Tradition, quality and innovation define the biggest cork-transforming company in the world, which provides countless products and solutions using this versatile raw material, generating a turnover superior to 440 million euros in more than 100 countries and contributing to the conservation and preservation of a unique habitat, the cork oak forest.

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FLOOR & WALL COVERINGS

The Floor & Wall Coverings BU launched a new collection of flooring in 2011, in order to extend its offer and, simultaneously, to become more competitive in markets like the United States of America and Canada.

The new collection, called CORK PLANK, was presented based on three linear designs of cork and seven colours, in the size 1220 mm by 140 mm, with four beveled sides. The linear and dynamic design of this collection ensures it can be used in any architectural project, combining fashion with a comfortable environment. This collection is available with a new interlocking system, the Loc&Fold system. This system, which is designed to simplify laying the floor, allows the installation to be made with a single movement.

The following product developments and/or solutions should be highlighted for their estimated positive impact on the future activity of the BU:

• Corkcomfort FastConnect: the cork flooring currently available in the market is supplied in three possible technical solutions for installation: flooring to be glued to the underlay using appropriate glue; flooring with «male-female» locking systems, commonly called floating flooring; and self-adhesive flooring, i.e. those designed to adhere to the ground incorporating, at the factory, the layer of glue required. This project aims to create an alternative to the existing solutions, so it is very easy to install and has no restrictions where the characteristics of the underlay are concerned, comprising an overlapping system for fastening the tiles to each other, thus guaranteeing the same characteristics as a glued floor in terms of acoustic performance;

• 2012 Collection: one of the main activities of 2011 was focused on the development of the new collection (rolled out early 2012), in particular a new range of products with a look created using digital printing technology directly on a cork surface. It should be noted that this is an innovation in the cork sector, strengthening the leadership of the Floor & Wall Coverings BU in product innovation.