AMORIM GROUP :: Activity

Brand Recognition

Industry leader for more than 130 years

Unchallenged World Leader

The biggest market share in all product segments:

Cork stoppers: 25%
Floor and Wall Coverings: 65%
Composite Cork: 55%
Insulation Cork: 80%

Distribution

Dedicated sales force that supplies clients in more than 100 countries

Verticalisation

Integrated management of the value chain, from the acquisition of the raw material, its transformation and optimisation of all the sub products, production of a diversified range of products, direct presence in the main consumer markets, knowing the end clients, being able to anticipate trends in demand (and to discover the potential for more cork applications), and to deliver service excellence.

Organisation in Business Units

Raw materials
Cork stoppers
Floor and Wall Coverings
Composite Cork
Insulation Cork

Research and Development

Own competencies, both in resolving risks inherent to certain utilisations and discovering and testing new applications for the raw material cork

Quality Control

Innovative processes to control the quality of the entire Organisation’s performance

Credibility and Know How

Consistently high quality in products and technical performance

Vertical Integration without Owning the Forest

Direct presence in the countries that produce the raw material – affiliates (all situated in the cork forest zones) in Portugal, Spain, Morocco and Tunisia, allowing diversification of sources and control of the flow of the raw material

Centres for the integrated production of the raw material – unique centres for the acquisition, selection, classification and standardisation of the raw material before its manufacture

Direct presence in all the big wine-producing countries – France, USA, Australia, Italy, Spain, Portugal, South Africa, Chile, Argentina, Germany

Research and development – highly sophisticated Research and Development facilities subject to rigorous scientific procedures

Customer Service – Sales and after-sales service integrated in such as way as to assure a high level of service to clients and the capacity to respond rapidly to their needs

Principal Objectives

To reinforce leadership in the procurement and acquisition of the raw material, cork:

To continue to work to oblige the Portuguese governmental authorities to pay more attention and to make available more resources to defend the cork forests
To strengthen the global presence in procurement (Iberian Peninsula and North Africa)
To improve the quality mix
To anticipate and control the price cycle

To improve efficiency throughout the value chain: from the acquisition – preparation – manufacture of the components – waste – production of stoppers – Research and Development – marketing and sales.

To concentrate on reducing and optimising costs

To prioritise profitable growth: focus on maximisation of margins by product, market and Client

To focus on the End Clients: reinforce mechanisms for getting to know clients and trends

Leverage in the strong global distribution network and improving its efficiency

To move towards a stronger product mix: continue to improve the product mix and increase the weighting of value added products

To improve the Client’s perception of value: intensify marketing campaigns about the advantages of cork

To strengthen leadership in Research and Development: “Transform threats into opportunities”